Month 1:
Campaign Setup And Optimization
Social Media Playbook Creation
- Competitor Research
- Response Track
- Audience Targeting
- Budget Recommendation
- Brand Persona
- Audience Persona
- Communication Guidelines
- Content Strategy
Facebook (CREATION and/or OPTIMIZATION)
- Custom URL
- Page Categories
- Professionally Designed Profile Picture
- Professionally Designed Cover Photo
- Contact Details
- Page Call-to-Action Button
- About Page & Professionally Designed Story Graphic
- Page Template
- Auto Responder Setup
- Default Facebook Pixel code setup (using client’s ad account)
- Creation of 2 Unique Audiences
Twitter (CREATION AND/OR OPTIMIZATION)
- Professionally Designed Profile Picture
- Professionally Designed Header Image
- Twitter Bio and Contact Details Update
- Crossposting of Content with Optimized Captions
- Inclusion of Relevant Hashtags
Linkedin (CREATION AND/OR OPTIMIZATION)
- Professionally Designed Profile Picture
- Professionally Designed Banner
- About Page Update
- Crossposting of Content
Content Creation
- 2 Images to be published to your profiles and will also run as ads for Page Promotion and Brand Awareness
- Insights Creation
Month 2 and onwards:
Publishing content
Social Media Content Plan
- Communication Guidelines
- Brand Persona
- Audience Targeting
- Content Strategy
- Response Track
- Audience Targeting
- Budget Recommendation
- Competitor Research
publishing calendar
- 8 Images to be published to your profiles and will also run as ads on Facebook
1 ad will be for Page Promotion
5 ads will be for Post Engagement
2 ads will run for one of the following objectives: Brand Awareness, Traffic, or Lead Generation
- Cross-posting to Twitter and LinkedIn
- Page and Ads Monitoring
- Insights Creation